Privacy Policy

Sites covered by this Policy Statement

This Privacy Statement applies to all Alliance Underground Inc. owned websites and domains, and our wholly owned subsidiaries (Alliance Underground Inc. websites) The Alliance Underground Inc. websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the Alliance Underground Inc., website. Alliance Underground Inc. does not control those sites or their privacy practices, which may differ from Alliance Underground Inc. we do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the Alliance Underground Inc. privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with Alliance Underground Inc. that sharing is governed by that third-party company's privacy policy.

Types of information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting. Personal information is information that is associated with your name or personal identity. Alliance Underground Inc. uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with Alliance Underground Inc. we take seriously the trust you place in us. Alliance Underground Inc. will not sell, rent or lease your personal information to others.

On some Alliance Underground Inc. websites, you can order products or services, request information, subscribe to marketing or support materials, register yourself or your Alliance Underground Inc. products, or apply for a job at Alliance Underground Inc. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data.

Non-personal information is data about usage and service operation that is not associated with a specific personal identity. Alliance Underground Inc. collects and analyses non-personal information to evaluate how visitors use the Alliance Underground Inc. websites.

Non-personal data we collect may include the pages visited on the Alliance Underground Inc. websites, unique URLs visited within our website, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.

Children's Privacy

Alliance Underground Inc. is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Alliance Underground Inc. does not knowingly collect information from children under the age of 13 and Alliance Underground Inc. does not target its websites to children under 13.

How we use your information

Alliance Underground Inc. uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize some Alliance Underground Inc. websites. Occasionally we may also use your information to contact you for market research regarding Alliance Underground Inc. products or services. We will give you the opportunity to choose your privacy preferences regarding such communications. You may, at any point, contact us to request an opt-on on future communication. Credit card information is used only for payment processing and fraud prevention. This information is not used for any other purpose by our financial services providers or Alliance Underground Inc. and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

Personal data collected online may also be combined with information you provide Alliance Underground Inc. through other sources such as product registration, call centres or public events such as trade shows or seminars.

Personal data given to Alliance Underground Inc. may be transferred across state, provincial and/or country borders for the purposes of data consolidation, storage and simplified customer information management.

Non-personal data is aggregated for reporting about Alliance Underground Inc. website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

Who we share your information with

Alliance Underground Inc. will not sell, rent or lease your personal information to others. Alliance Underground Inc. will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information. Alliance Underground Inc. shares customer information across Alliance Underground Inc. owned business entities and companies working on our behalf, but only as required to meet your product or service requirements.

Alliance Underground Inc. occasionally may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions. Suppliers and service providers are required to keep confidential the information received on behalf of Alliance Underground Inc. and may not use it for any purpose other than to carry out the services they are performing for Alliance Underground Inc. these service providers may change or we may contract with additional service providers to better accommodate our customers. Alliance Underground Inc. will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.

Alliance Underground Inc. or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, Alliance Underground Inc. will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.

Your Choices

Alliance Underground Inc. gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and Alliance Underground Inc. wide marketing communications. Alliance Underground Inc. wide communications may include new product information, special offers, or an invitation to participate in market research. We give you a choice regarding delivery of Alliance Underground Inc. wide communications by postal mail, e-mail and telephone. You can make or change your choices at the data collection point. We will make every effort to honour your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or driver updates.

Your information and third-party companies

Certain Alliance Underground Inc. services are linked with those from unrelated third-party companies, some which offer you the option to share with both Alliance Underground Inc. and the third party personal data you provide. We will not share your personal information with those third-party companies unless you make that choice.

Access to and accuracy of your information

Alliance Underground Inc. strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of Alliance Underground Inc. websites may limit access to specific individuals through the use of passwords and other personal identifiers.

Keeping your information secure

Alliance Underground Inc. is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Alliance Underground Inc. has in place appropriate physical and managerial procedures to safeguard the information we collect.

Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, Alliance Underground Inc. subscribes to a fraud management service. This service gives you and Alliance Underground Inc. an extra level of security to guard against credit card fraud to protect your financial data.

Contacting us

We value your opinions. If you have comments or questions about our privacy policy, please send them to the Alliance Underground Inc. and use the contact form on our website.

This privacy statement applies to Canada.

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